Combine all the dry ingredients together. Sift it well and keep it aside.
Add the condensed milk in a bowl, add the oil and whisk it well to combine.
Take the instant coffee in a bowl and mix it with warm water to combine.
Add this coffee brew to the condensed milk and whisk well to combine.
Add the dry ingredients in batches to the liquid and using a spatula to mix.
Oil and grease the loaf tin, I used a 9x5 loaf tin. Transfer the batter to the tin.
The batter is quite thick, so you won't be able to pour it as a thin batter. Spread it event on top.
Preheat the oven to 170C and bake the cake for 45 mins.